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This watch
it comes paired to a stainless steel bracelet
With the rising trend in design-forward timepieces
but we suspect this was a 'semi-licensed' product commissioned by a dealer group or regional distributor in the 1970s or early 1980s
Yema Superman Diver uglyones This watchThough Yema was minted in 1948, it garnered global attention in 1963 when it produced the Superman, a sleek and uniquely attractive diver with a 300 meter depth rating. Where Rolex and Blancpain were busy duking it out over professional divers, Yema took the tack of marketing to average wearer, using themes of sex and adventure in its ads to attract a younger, hipper following. By the late 1960s, Yema had conquered both land and sea with its very
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